Tools

Every tool we cover, in one place.

Grouped by the job each tool does, with a one-line description and the plays that cover it. We list no prices and no star ratings here: prices sit on each play, with the date we checked them.

43 tools covered

Cold email sending

The sequencer that sends your emails from your inboxes.

InstantlyFlat-fee cold email sender with unlimited email accounts and warmup; uploaded contacts are capped by plan.Covered in Instantly pricing: is it worth it for a small sales team?, Instantly vs Smartlead vs lemlist: which should you use?, Woodpecker vs Instantly: which cold email tool should you use?
SmartleadCold email sender with unlimited connected mailboxes, client workspaces and tiered warmup pools; popular with agencies.Covered in Smartlead pricing: is it worth it for a small sales team?, Instantly vs Smartlead vs lemlist: which should you use?, Saleshandy vs Smartlead: which cold email tool is cheaper for a small team?
lemlistSequencer with an email plan, plus a multichannel plan that adds LinkedIn steps and a built-in dialer.Covered in lemlist pricing: is it worth it for a team of one to three reps?, Instantly vs Smartlead vs lemlist: which should you use?
WoodpeckerCold email tool billed by the prospects you contact in a month, not by a flat plan.Covered in Woodpecker vs Instantly: which cold email tool should you use?, What is the best cold email software for a small team?
SaleshandyEntry-priced cold email tool, compared head to head with Smartlead for a small team.Covered in Saleshandy vs Smartlead: which cold email tool is cheaper for a small team?, What is the best cold email software for a small team?

Warmup and deliverability

Tools that warm inboxes and tell you where your email lands.

MailReachStandalone warmup tool billed per mailbox, with spam tests included.Covered in What are the best email warmup tools?, How do you check if your emails land in the inbox or spam?
WarmyStandalone warmup layer that adds a seed network, blacklist alerts and DMARC monitoring.Covered in Is Warmy worth it for cold email?, What are the best email warmup tools?
Warmup InboxStandalone warmup tool with reputation checks, billed per inbox.Covered in What are the best email warmup tools?

Email verification

Check every address before a single email goes out.

BouncerEmail verifier we pick for one-off lists; credits never expire.Covered in What is the best email verification tool for cold email?
MillionVerifierEmail verifier we pick for ongoing volume.Covered in What is the best email verification tool for cold email?, What's the cheapest cold email stack that won't land in spam?
ZeroBounceEmail verifier that scores catch-all addresses from 1 to 10; our pick for agencies.Covered in What is the best email verification tool for cold email?, What's the cheapest cold email stack that won't land in spam?
NeverBounceEmail verifier that returns an accept-all code for addresses it can't confirm.Covered in What is the best email verification tool for cold email?
EmailableEmail verifier that flags accept-all servers, in our verification roundup.Covered in What is the best email verification tool for cold email?

Contact data and enrichment

Where emails, phone numbers and company data come from.

HunterEmail finder and verifier; our pick when you only need emails.Covered in How do you find someone's work email address?, What are the cheapest ZoomInfo alternatives for small teams?, What is the best B2B contact data provider for a small team?
LushaContact data tool for emails and phone numbers, used through a browser extension.Covered in What are the cheapest ZoomInfo alternatives for small teams?, What is the best B2B contact data provider for a small team?, How do you find a prospect's direct phone number?
KasprContact data pulled through a LinkedIn Chrome extension; built for LinkedIn-first prospecting.Covered in What are the cheapest ZoomInfo alternatives for small teams?, What is the best B2B contact data provider for a small team?, How do you find a prospect's direct phone number?
UpLeadContact data where one credit unlocks a verified email and a mobile number.Covered in Is UpLead worth it for a small sales team?, What are the cheapest ZoomInfo alternatives for small teams?, How do you find a prospect's direct phone number?
CognismContact data with phone-verified mobiles; our pick for European prospects.Covered in What is the best B2B contact data provider for a small team?, How do you find a prospect's direct phone number?
ZoomInfoLarge contact database that publishes no price; we cover what it costs and what to compare it with.Covered in How much does ZoomInfo cost?, What are the cheapest ZoomInfo alternatives for small teams?
Seamless.AIContact data tool in our ZoomInfo alternatives lineup.Covered in What are the cheapest ZoomInfo alternatives for small teams?
ClaySpreadsheet-style table that pulls contact and company data from many sources and runs enrichment steps on every row.Covered in What is Clay, and is it worth it for a small sales team?, What's a good contact enrichment workflow for a small sales team?
LinkedIn Sales NavigatorLinkedIn's paid search and lead tool; it pays off if you prospect on LinkedIn every day.Covered in Is LinkedIn Sales Navigator worth it for SDRs?

CRM

Where deals live. For a founder, the one that logs your activity on its own.

HubSpotCRM with a free tier; our pick when you hire your first reps.Covered in What is the best CRM for founder-led sales?
CloseCRM for a solo founder who sells by phone and email.Covered in What is the best CRM for founder-led sales?
PipedriveCRM built around a visual pipeline by stage, with deal values.Covered in What is the best CRM for founder-led sales?
AttioCRM with a free plan for a small team, in our founder-led sales comparison.Covered in What is the best CRM for founder-led sales?

Sales engagement and call intelligence

The heavier platforms, and when a small team should skip them.

OutreachSales engagement platform for larger teams; we compare it with Salesloft.Covered in Outreach vs Salesloft: which is right for a small team?
SalesloftSales engagement platform; the pick over Outreach when forecasting matters most.Covered in Outreach vs Salesloft: which is right for a small team?
GongCall recording and conversation intelligence; it pays off when a manager coaches from recorded calls every week.Covered in Is Gong worth it for a small sales team?
FathomCall-recording tool we name as a lighter alternative to Gong.Covered in Is Gong worth it for a small sales team?
AvomaCall-recording tool we name as a lighter alternative to Gong.Covered in Is Gong worth it for a small sales team?
SybillCall-recording tool we name as a lighter alternative to Gong.Covered in Is Gong worth it for a small sales team?

Dialers and phones

For teams that call as well as email.

OrumParallel dialer for teams of 9 or more, with admin control over how many lines dial at once.Covered in What is the best parallel dialer for SDR teams?
NooksParallel dialer that also handles sequencing in one tool; aimed at teams of 9 or more.Covered in What is the best parallel dialer for SDR teams?
SalesfinityParallel dialer we pick for teams under 9 that want to start this week.Covered in What is the best parallel dialer for SDR teams?
KoncertParallel dialer built as a native Salesforce app.Covered in What is the best parallel dialer for SDR teams?
KixieBusiness phone with a power dialer; our pick for a founder or one to three reps who also need a phone.Covered in What is the best parallel dialer for SDR teams?
AircallBusiness phone with a power dialer; it has a minimum of three licenses.Covered in What tools does an SDR actually need?, Cold email vs cold calling: which works better?

AI SDR tools

AI that prospects and writes for you, for teams that want to test one.

AiSDRAI SDR with a monthly plan you can cancel; our pick for testing one without a long contract.Covered in What are the best AI SDR tools?
ArtisanAI SDR sold in plans by leads per month.Covered in What are the best AI SDR tools?
SalesforgeAI SDR priced per contact, through its Agent Frank product.Covered in What are the best AI SDR tools?
AmplemarketCopilot-style AI help for reps who still send themselves, through its Duo product.Covered in What are the best AI SDR tools?
11xAI SDR sold by demo only.Covered in What are the best AI SDR tools?

Printable one-pagers

Templates, checklists and cards built to print on one page. Free, no signup.

Sequence Blueprint: The 14-Day, 10-Touch Sales Sequence on One PageOne printable page: the 14-day, 10-touch sequence (5 emails, 3 calls, 2 LinkedIn steps), the job of each step, four rules and when to stop.
Sender Requirements Checklist: Is Your Cold Email Setup Ready to Send?One printable page: what Gmail and Yahoo expect from senders, a two-minute authentication check, our sending guidelines and what to do when a check fails.
5 Cold Call Openers: One-Page Card With Scripts and the DataOne printable card: five cold call openers with word-for-word scripts, what never to say, and the Gong Labs figures behind it, including How have you been.
Re-open Kit: What to Send When a Prospect Goes Quiet After a ProposalOne printable page: the re-open email, three news-based follow-ups, an honest break-up email and a five-week cadence for a prospect who went quiet.
Follow-Up Email Template: The 5-Email, 14-Day Sequence on One PageOne printable page: five cold email templates for days 0, 3, 7, 10 and 14, the rule that decides whether each one sends, and a quick checklist.