Turn meetings into closed deals.

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Comparisons 2

Two or more options on the same criteria, with one pick.

• CompareSales deck vs investor pitch deck: what's the difference?A sales deck sells a fix to one buyer's problem; an investor deck sells a market and a team. Side-by-side table, what to cut, and which one you need.
• CompareBANT vs MEDDIC: count who must sign off, then pick oneBANT checks four boxes, MEDDIC maps six parts of a deal. See the side-by-side table, a worked deal scored both ways, and a rule for which to pick.

Math and benchmarks 1

Formulas and numbers, with the arithmetic shown.

• MathWhat is a good B2B sales win rate? (Win rate vs close rate)Win rate vs close rate, the few benchmarks we could trace to a source, and how many closed deals you need before your own win rate means anything.

Scripts 5

What to say, and why it works.

• ScriptWhat do you say when a prospect says "we already have a vendor"?A current vendor means the budget exists. Don't attack it. Ask what the team works around, price the gap, and time your ask to the renewal.
• ScriptWhat words get a prospect to put a time in the calendar?Name two specific times, the length and the time zone, then send the invite while they're still with you. Scripts for calls, email and scheduling links.
• ScriptHow do you reply when a prospect says "not interested" or "send me info"?Reply the same day in three lines. Accept the no, ask one easy question, send one thing and not five, and stop when they say stop. Copy-ready replies.
• ScriptWhat discovery questions should you ask, by buyer role?Sixteen discovery questions sorted by buyer role and by what each one must learn, a rule for how many to ask per person, and a worked 30-minute call plan.
• ScriptWhat Should You Send When a Prospect Ghosts After a Proposal?Silence after a proposal is usually a pause, not a no. Send a guilt-free re-open, one email with real news, then an honest close. Four short templates.

Guides 8

How-to plays, in order.

• GuideHow to Build a Pitch Deck That Gets a Second MeetingOpen with their problem, not your company. The six slides a first-meeting deck needs, an outline to copy, and how to end on a dated ask.
• GuideWhy do B2B deals end in "no decision", and what can you do?Many 'lost' deals aren't lost to a rival. See the five kinds of no decision, how to tag your own stalled deals, and the fix that fits each one.
• GuideHow do you run a win-loss review? A five-question method for small teamsA win-loss review means asking buyers why they chose you or someone else. Who should ask, when, how many to do, five questions and a tagging sheet.
• GuideHow long should you wait to follow up after a demo?Send a recap the same day, then follow up on the date you agreed. A five-touch timeline, a recap template and what the data does and doesn't say.
• GuideHow to handle the "no budget" objectionNo budget usually hides a priority problem. Sort it with 3 questions, then use word-for-word scripts and a cost-of-inaction worksheet.
• GuideHow do you secure a concrete next step before the call ends?A next step needs a date, an owner and something the buyer does. Ask five minutes before the end, use these scripts, send the invite before you hang up.
• GuideWhat is a mutual action plan, and how do you get a buyer to agree to one?A mutual action plan is a dated list of steps both sides own, built back from the signing date. See an invented example, the ask script and the slip rule.
• GuideHow Do You Run a Discovery Call That Doesn't Feel Like an Interrogation?On the cold call, qualify the meeting with three questions: situation, pain, stakes. Save the full discovery (11-14 questions) for the meeting.

Printable one-pagers 1

Built to print on one page. Free, no signup.

• One-pagerRe-open Kit: What to Send When a Prospect Goes Quiet After a ProposalOne printable page: the re-open email, three news-based follow-ups, an honest break-up email and a five-week cadence for a prospect who went quiet.

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