AI in sales
AI in sales: what to hand to AI and what to keep
The short answer
AI is good at the repeated, checkable parts of prospecting. It is bad at the parts where a wrong guess costs you the deal. These plays show where it saves hours, the prompts we use, and the checks a human still has to do.
Updated
9 plays
Start here
Tools · GuideWhat is AI prospecting, and which jobs should AI do for you?Buyers · GuideHow do you research an account in five minutes with AI?Outbound · GuideHow do you write a cold email with AI that a human would reply to?Outbound · GuideHow do you use AI for LinkedIn outreach without breaking LinkedIn's rules?Closing · GuideHow do you prep a sales call in three minutes with AI?Tools · CompareAI SDR vs human SDR: what does a meeting cost, and when does each win?Buyers · GuideWhat AI Prompts Actually Help With Sales Prospecting?Tools · GuideWhat Is an AI SDR, and Does It Actually Work?Tools · Best ofWhat are the best AI SDR tools?
Comparisons 1
Two or more options on the same criteria, with one pick.
Best-of lists 1
Shortlists with a pick for each kind of team.
Guides 7
How-to plays, in order.
- ToolsWhat is AI prospecting, and which jobs should AI do for you?AI prospecting gives AI the repeatable jobs before a conversation. A three-question test, a job-by-job decision table and the hours it frees for one rep.
- BuyersHow do you research an account in five minutes with AI?A timed five-minute routine for researching one account with AI: gather three pages, paste them in, verify every claim, write one opener. Worked example.
- OutboundHow do you write a cold email with AI that a human would reply to?Give the model six sourced inputs and a forbid list, then run a five-step human edit. Includes the prompt, the tell list and a bad vs edited email pair.
- ClosingHow do you prep a sales call in three minutes with AI?One prompt turns your CRM notes and last call into a goal, three questions, risks and a next-step ask in three minutes, plus what a human still checks.
- OutboundHow do you use AI for LinkedIn outreach without breaking LinkedIn's rules?Use AI to read, summarize and draft LinkedIn notes and messages, then send each one yourself. What LinkedIn bans, note and InMail limits, three prompts.
- ToolsWhat Is an AI SDR, and Does It Actually Work?An AI SDR is software that researches, writes and sends outreach for you. What it does well, where it fails, and how to test one without burning a domain.
- BuyersWhat AI Prompts Actually Help With Sales Prospecting?Stop using AI like a search bar. Five copy-paste prospecting prompts for call briefs, first lines, objection prep and follow-ups, built on one formula.
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