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  <title>Pipe Playbook: new plays</title>
  <link href="https://www.pipeplaybook.com/feed.xml" rel="self"/>
  <link href="https://www.pipeplaybook.com/plays/"/>
  <id>https://www.pipeplaybook.com/feed.xml</id>
  <updated>2026-10-09T00:00:00Z</updated>
  <author><name>Pipe Playbook</name></author>
  <entry>
    <title>How do you read a job posting as a sales signal?</title>
    <link href="https://www.pipeplaybook.com/plays/job-postings-as-sales-signals"/>
    <id>https://www.pipeplaybook.com/plays/job-postings-as-sales-signals</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>Read a job posting for its tools, open seats, new function and reporting line, map the pattern to a need and write the opener. Table, example, AI prompt.</summary>
  </entry>
  <entry>
    <title>How do you use AI for LinkedIn outreach without breaking LinkedIn&#x27;s rules?</title>
    <link href="https://www.pipeplaybook.com/plays/linkedin-outreach-ai"/>
    <id>https://www.pipeplaybook.com/plays/linkedin-outreach-ai</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>Use AI to read, summarize and draft LinkedIn notes and messages, then send each one yourself. What LinkedIn bans, note and InMail limits, three prompts.</summary>
  </entry>
  <entry>
    <title>What is a mutual action plan, and how do you get a buyer to agree to one?</title>
    <link href="https://www.pipeplaybook.com/plays/mutual-action-plan"/>
    <id>https://www.pipeplaybook.com/plays/mutual-action-plan</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>A mutual action plan is a dated list of steps both sides own, built back from the signing date. See an invented example, the ask script and the slip rule.</summary>
  </entry>
  <entry>
    <title>What discovery questions should you ask, by buyer role?</title>
    <link href="https://www.pipeplaybook.com/plays/sales-discovery-questions"/>
    <id>https://www.pipeplaybook.com/plays/sales-discovery-questions</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>Sixteen discovery questions sorted by buyer role and by what each one must learn, a rule for how many to ask per person, and a worked 30-minute call plan.</summary>
  </entry>
  <entry>
    <title>AI SDR vs human SDR: what does a meeting cost, and when does each win?</title>
    <link href="https://www.pipeplaybook.com/plays/ai-sdr-vs-human-sdr"/>
    <id>https://www.pipeplaybook.com/plays/ai-sdr-vs-human-sdr</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>A human SDR costs about $12,500 a month (our math on Bridge Group and BLS data); AI SDR plans start at $250. Build an honest cost-per-meeting model.</summary>
  </entry>
  <entry>
    <title>How do you prep a sales call in three minutes with AI?</title>
    <link href="https://www.pipeplaybook.com/plays/ai-sales-call-prep"/>
    <id>https://www.pipeplaybook.com/plays/ai-sales-call-prep</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>One prompt turns your CRM notes and last call into a goal, three questions, risks and a next-step ask in three minutes, plus what a human still checks.</summary>
  </entry>
  <entry>
    <title>How do you write a cold email with AI that a human would reply to?</title>
    <link href="https://www.pipeplaybook.com/plays/ai-cold-email"/>
    <id>https://www.pipeplaybook.com/plays/ai-cold-email</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>Give the model six sourced inputs and a forbid list, then run a five-step human edit. Includes the prompt, the tell list and a bad vs edited email pair.</summary>
  </entry>
  <entry>
    <title>How do you research an account in five minutes with AI?</title>
    <link href="https://www.pipeplaybook.com/plays/ai-account-research"/>
    <id>https://www.pipeplaybook.com/plays/ai-account-research</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>A timed five-minute routine for researching one account with AI: gather three pages, paste them in, verify every claim, write one opener. Worked example.</summary>
  </entry>
  <entry>
    <title>What is AI prospecting, and which jobs should AI do for you?</title>
    <link href="https://www.pipeplaybook.com/plays/ai-prospecting"/>
    <id>https://www.pipeplaybook.com/plays/ai-prospecting</id>
    <published>2026-10-09T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>AI prospecting gives AI the repeatable jobs before a conversation. A three-question test, a job-by-job decision table and the hours it frees for one rep.</summary>
  </entry>
  <entry>
    <title>Follow-Up Email Template: The 5-Email, 14-Day Sequence on One Page</title>
    <link href="https://www.pipeplaybook.com/plays/follow-up-email-template"/>
    <id>https://www.pipeplaybook.com/plays/follow-up-email-template</id>
    <published>2026-10-04T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One printable page: five cold email templates for days 0, 3, 7, 10 and 14, the rule that decides whether each one sends, and a quick checklist.</summary>
  </entry>
  <entry>
    <title>Re-open Kit: What to Send When a Prospect Goes Quiet After a Proposal</title>
    <link href="https://www.pipeplaybook.com/plays/ghosted-prospect-reopen-kit"/>
    <id>https://www.pipeplaybook.com/plays/ghosted-prospect-reopen-kit</id>
    <published>2026-10-04T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One printable page: the re-open email, three news-based follow-ups, an honest break-up email and a five-week cadence for a prospect who went quiet.</summary>
  </entry>
  <entry>
    <title>5 Cold Call Openers: One-Page Card With Scripts and the Data</title>
    <link href="https://www.pipeplaybook.com/plays/cold-call-openers-card"/>
    <id>https://www.pipeplaybook.com/plays/cold-call-openers-card</id>
    <published>2026-10-04T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One printable card: five cold call openers with word-for-word scripts, what never to say, and the Gong Labs figures behind it, including How have you been.</summary>
  </entry>
  <entry>
    <title>Sender Requirements Checklist: Is Your Cold Email Setup Ready to Send?</title>
    <link href="https://www.pipeplaybook.com/plays/sender-requirements-checklist"/>
    <id>https://www.pipeplaybook.com/plays/sender-requirements-checklist</id>
    <published>2026-10-04T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One printable page: what Gmail and Yahoo expect from senders, a two-minute authentication check, our sending guidelines and what to do when a check fails.</summary>
  </entry>
  <entry>
    <title>Sequence Blueprint: The 14-Day, 10-Touch Sales Sequence on One Page</title>
    <link href="https://www.pipeplaybook.com/plays/sequence-blueprint"/>
    <id>https://www.pipeplaybook.com/plays/sequence-blueprint</id>
    <published>2026-10-04T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One printable page: the 14-day, 10-touch sequence (5 emails, 3 calls, 2 LinkedIn steps), the job of each step, four rules and when to stop.</summary>
  </entry>
  <entry>
    <title>How to Build an Ideal Customer Profile That Actually Finds Buyers</title>
    <link href="https://www.pipeplaybook.com/plays/how-to-build-ideal-customer-profile"/>
    <id>https://www.pipeplaybook.com/plays/how-to-build-ideal-customer-profile</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-09T00:00:00Z</updated>
    <summary>Industry and headcount are a filter, not an ICP. Build one from closed-won deals: firmographics, pain, triggers, buying power, disqualifiers.</summary>
  </entry>
  <entry>
    <title>How Do I Turn My Quota Into Daily Activity?</title>
    <link href="https://www.pipeplaybook.com/plays/quota-math-daily-activity"/>
    <id>https://www.pipeplaybook.com/plays/quota-math-daily-activity</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>Walk your quota backward: show rate, dials per meeting, email meeting rate. A worked example turns 10 meetings into 73 dials and 33 emails a day.</summary>
  </entry>
  <entry>
    <title>How Many Cold Calls Does It Take to Book a Meeting?</title>
    <link href="https://www.pipeplaybook.com/plays/how-many-cold-calls-to-book-a-meeting"/>
    <id>https://www.pipeplaybook.com/plays/how-many-cold-calls-to-book-a-meeting</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>About 1 meeting per 220 cold dials in one vendor&#x27;s SDR data. Five stage ratios, how to spot the one furthest below benchmark, and the repair for each.</summary>
  </entry>
  <entry>
    <title>How Many Meetings Should an SDR Book per Month?</title>
    <link href="https://www.pipeplaybook.com/plays/sdr-meetings-per-month"/>
    <id>https://www.pipeplaybook.com/plays/sdr-meetings-per-month</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>Companies set a median quota of 10 held meetings a month in The Bridge Group&#x27;s 2025 study. Plus 2026 cold email and cold call benchmarks, with sources.</summary>
  </entry>
  <entry>
    <title>What Spam Complaint Rate Is Too High for Cold Email?</title>
    <link href="https://www.pipeplaybook.com/plays/spam-complaint-rate-cold-email"/>
    <id>https://www.pipeplaybook.com/plays/spam-complaint-rate-cold-email</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>Stay under 0.3% spam complaints (Google and Yahoo) and aim for under 0.1%. How the rate is calculated, what causes complaints, and how to stay under.</summary>
  </entry>
  <entry>
    <title>Cold Call Openers That Keep Prospects on the Line (Scripts + Data)</title>
    <link href="https://www.pipeplaybook.com/plays/cold-call-openers"/>
    <id>https://www.pipeplaybook.com/plays/cold-call-openers</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>5 cold call openers with word-for-word scripts, the phrase linked to 40% fewer booked meetings in Gong&#x27;s data, and what to say after the yes.</summary>
  </entry>
  <entry>
    <title>Cold Email Follow-Ups: A 5-Email, 14-Day Sequence</title>
    <link href="https://www.pipeplaybook.com/plays/cold-email-follow-up-sequence"/>
    <id>https://www.pipeplaybook.com/plays/cold-email-follow-up-sequence</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-06T00:00:00Z</updated>
    <summary>Almost half of cold email replies (42%) arrive after the first message. Send four follow-ups 3-4 days apart over two weeks, each with something new.</summary>
  </entry>
  <entry>
    <title>Why Are My Cold Emails Going to Spam?</title>
    <link href="https://www.pipeplaybook.com/plays/why-cold-emails-go-to-spam"/>
    <id>https://www.pipeplaybook.com/plays/why-cold-emails-go-to-spam</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>A delivered email can still sit in spam. When replies drop but delivery looks fine, run three one-hour tests and repair from authentication up.</summary>
  </entry>
  <entry>
    <title>What Should You Send When a Prospect Ghosts After a Proposal?</title>
    <link href="https://www.pipeplaybook.com/plays/prospect-ghosted-after-proposal"/>
    <id>https://www.pipeplaybook.com/plays/prospect-ghosted-after-proposal</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>Silence after a proposal is usually a pause, not a no. Send a guilt-free re-open, one email with real news, then an honest close. Four short templates.</summary>
  </entry>
  <entry>
    <title>How Fast Does B2B Contact Data Decay?</title>
    <link href="https://www.pipeplaybook.com/plays/b2b-data-decay"/>
    <id>https://www.pipeplaybook.com/plays/b2b-data-decay</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>Two studies, two answers: 12.25% of senior sales leaders changed jobs in a year, and email lists lose 23%+. See why they differ and the refresh rule.</summary>
  </entry>
  <entry>
    <title>What Is a Good Cold Call Connect Rate?</title>
    <link href="https://www.pipeplaybook.com/plays/cold-call-connect-rate"/>
    <id>https://www.pipeplaybook.com/plays/cold-call-connect-rate</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>One vendor&#x27;s own SDR team connected on 16.6% of dials, about one in six (Cognism 2024). See the dial-to-meeting math and how to diagnose your rate.</summary>
  </entry>
  <entry>
    <title>How Long Should a Cold Email Be?</title>
    <link href="https://www.pipeplaybook.com/plays/how-long-should-a-cold-email-be"/>
    <id>https://www.pipeplaybook.com/plays/how-long-should-a-cold-email-be</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>Top cold email senders average under 80 words (Instantly 2026). Use a 4-line format and watch a 190-word email get cut to 73.</summary>
  </entry>
  <entry>
    <title>What Is an AI SDR, and Does It Actually Work?</title>
    <link href="https://www.pipeplaybook.com/plays/what-is-an-ai-sdr"/>
    <id>https://www.pipeplaybook.com/plays/what-is-an-ai-sdr</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>An AI SDR is software that researches, writes and sends outreach for you. What it does well, where it fails, and how to test one without burning a domain.</summary>
  </entry>
  <entry>
    <title>What&#x27;s a Good Cold Email Reply Rate in 2026? The Benchmarks and How to Beat Them</title>
    <link href="https://www.pipeplaybook.com/plays/good-cold-email-reply-rate"/>
    <id>https://www.pipeplaybook.com/plays/good-cold-email-reply-rate</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>The average cold email reply rate in 2026 is 3.43%. See the top-quartile and top-10% benchmarks, what moves your number, and a 6-step play to raise it.</summary>
  </entry>
  <entry>
    <title>The Activity Trap: Why Sending More Outbound Gets You Fewer Replies</title>
    <link href="https://www.pipeplaybook.com/plays/outbound-activity-trap"/>
    <id>https://www.pipeplaybook.com/plays/outbound-activity-trap</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-04T00:00:00Z</updated>
    <summary>More emails and dials can shrink your pipeline. How the activity trap works, the numbers behind it, and 5 input fixes to run before adding volume.</summary>
  </entry>
  <entry>
    <title>How Do You Run a Discovery Call That Doesn&#x27;t Feel Like an Interrogation?</title>
    <link href="https://www.pipeplaybook.com/plays/discovery-call-without-interrogating"/>
    <id>https://www.pipeplaybook.com/plays/discovery-call-without-interrogating</id>
    <published>2026-10-03T00:00:00Z</published>
    <updated>2026-10-03T00:00:00Z</updated>
    <summary>On the cold call, qualify the meeting with three questions: situation, pain, stakes. Save the full discovery (11-14 questions) for the meeting.</summary>
  </entry>
</feed>
